How Google Ads Work
Google Search Ads are one of the fastest ways to connect with people who are already looking for what you offer. They’re actively searching for your product or service — and that’s exactly where you want to show up.
Our team helps you reach the top of search results, attract qualified leads, and win high-value keywords your competitors overlook.
OUR SERVICES
Tailored to Your Every Need
Google Search Ads help you reach people who are actively looking for what you offer.
At Anikin Technologies, we start by helping you define your main goal — whether it’s getting more calls, driving website traffic, boosting sales, or building brand awareness. Every business is different, so your campaign should match your specific goals.
When your goals are clear, your ads attract the right audience, perform better, and cost less per lead or conversion.
Once we know what success looks like for you, we move to the next step: researching the right keywords and audience to target.
We research which search terms will get you the best results — and which ones to avoid. Some keywords can cost over 15 times more than similar ones, so choosing wisely can save a lot of money.
If there are specific keywords you’d like to focus on, let us know. We’ll analyze them to see if they’re worth bidding on.
After our research, you’ll get a clear list of keywords with details like cost per click, search volume, and competition level. From there, we’ll select the best ones to build your campaign around.
This is the space to describe the service and explain how customers or clients can benefit from it. It’s an opportunity to add a short description that includes relevant details, like pricing, duration, location and how to book the service.
After completing keyword research and writing your ads, we’ll send you everything for review — including the ad copy and keyword plan.
You won’t have to dig through spreadsheets. Our approval layout is simple and lets you quickly see which keywords we’re targeting and how your ads will look on both mobile and desktop.
Your feedback is important. We’ll make any needed adjustments and send an updated version before launch.
Congratulations — your campaign is live! Now you can start seeing real results through clicks, calls, and new leads.
But our work doesn’t stop there. We continuously monitor and refine your keyword list to make sure your budget goes toward the best-performing searches.
We also track when your ads perform best during the day and adjust your schedule to get the most value from every dollar spent.