Maple Leaf Inn's Digital Turnaround with Anikin Technologies
Jul 1
2 min read
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When Maple Leaf Inn, a cozy boutique accommodation in Ontario, reached out to Anikin Technologies, they had zero online presence—no website, no booking engine, no social media. Walk-ins and word-of-mouth were their only traffic sources, and seasonal traffic slumps were hitting hard.
We saw opportunity—not just for improvement, but for real digital growth.
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The Problem
Maple Leaf Inn was struggling with:
No website or booking system
No online visibility on Google
No owned communication channels
Heavy reliance on third-party OTAs and local referrals
In short, they were invisible in a world that searches online first.
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Our Digital Transformation Strategy
At Anikin Technologies, our approach was full-spectrum:
1. Website Development
We built a sleek, mobile-optimized website on Wix with:
Integrated booking functionality
Visual galleries showcasing the inn’s rooms and renovations
On-page SEO to rank for key local search terms
2. Content Marketing
We wrote keyword-targeted blog posts around:
Local attractions and seasonal events
Travel tips and guides for the region
Inn updates, renovations, and guest stories
This content helped boost organic visibility and build trust with potential guests.
3. Social Media & Branding
We launched and managed Maple Leaf Inn’s Facebook and Instagram, posting:
Room photos, seasonal updates
Guest reviews and testimonials
Targeted campaigns and offers
✅ 4. Paid Ads Strategy
To accelerate traffic and bookings, we ran:
Google Ads with location-based targeting
Facebook Ads to reach travelers and families
Retargeting to recover interested visitors
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The Results (Backed by Analytics)
📈 Website Traffic Growth
+2,546% increase in site sessions (Jan 1 – July 1, 2025 compared to last year)
3,149 sessions and 2,772 unique visitors in 6 months
Organic traffic grew 17%, while direct traffic increased 23%
📉 Reduced Ad Dependence
Despite a 33% drop in Google Ads traffic, overall engagement grew—showing stronger organic performance
Facebook Paid brought in 419 sessions, while Organic FB traffic declined due to shifting strategy
📊 Traffic Sources Breakdown
Google Ads (Wix): 916 sessions
Google Organic: 874 sessions
Facebook Paid: 419 sessions
Direct: 323 sessions
Facebook Organic: 212 sessions
📅 Seasonal Visibility Surge
The traffic chart shows steady growth from March through June 2025, culminating in a large spike by Canada Day weekend—perfect timing for the peak summer season.
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Conclusion: From Invisible to Irresistible
Thanks to a strategic digital revamp, Maple Leaf Inn went from having no online presence to attracting thousands of potential guests per month. They now:
Control their brand online
Drive more direct bookings (saving OTA fees)
Reach audiences across Google, social media, and email
At Anikin Technologies, we don't just build websites—we build visibility, trust, and conversions.
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📞 Ready to Transform Your Business?
Let’s write your success story next.
👉 Contact us at
647 982 2545